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Exploring China's Lighting Characteristic Town--Guangdong Zhongshan Ancient Town


Release time:

2021-09-15

This is the hometown of Su Bingtian, an Asian trapeze man, and a world-renowned lighting capital. Guzhen Town, Zhongshan City, a town with an area of less than 50 square kilometers, accounts for more than 70% of the domestic lighting market. A few days ago, Guzhen Town added a new honor. The National Development and Reform Commission and the Ministry of Housing and Urban-Rural Development announced the first batch of small towns with Chinese characteristics. There are 6 towns in Guangdong Province shortlisted, and Guzhen Town is the only shortlisted characteristic town in Zhongshan.

This is the hometown of Su Bingtian, an Asian trapeze man, and a world-renowned lighting capital. Guzhen Town, Zhongshan City, a town with an area of ​​less than 50 square kilometers, accounts for more than 70% of the domestic lighting market. A few days ago, Guzhen Town added a new honor. The National Development and Reform Commission and the Ministry of Housing and Urban-Rural Development announced the first batch of small towns with Chinese characteristics. There are 6 towns in Guangdong Province shortlisted, and Guzhen Town is the only shortlisted characteristic town in Zhongshan.


The core area of ​​the global lighting source industrial cluster


Since the 1980s, the people of Guzhen have gradually explored the regional characteristic economy from the accumulation of "carrying lanterns to go around the world", and have embarked on a characteristic development path with the lighting industry as the leader. Today, Guzhen Town is the source of global lighting and the core area of ​​industrial clusters. China Lighting Association released authoritatively in 2017: Guzhen lighting sales accounted for more than 70% of the domestic lighting market. At present, the town has more than 8,000 enterprises related to lighting manufacturing and sales, more than 300,000 lighting practitioners, and lighting products are exported to more than 130 countries and regions.

After more than 30 years of development, it has formed a lighting industry cluster centered on the ancient town, covering 11 towns and districts in the surrounding three cities, with an annual output value of over 100 billion yuan. Guzhen Town has become one of the major lighting professional markets in the world, and the largest professional lighting production base and wholesale market in China. Guzhen Town holds a lighting fair in spring and autumn every year. After 20 sessions of continuous reform and innovation, it has developed into the largest international lighting professional exhibition in the Asia-Pacific region.


Taking innovation as the starting point, innovation has become a common practice in ancient towns


Lighting is not only an industrial product, but also a handicraft and a fashion product. Over the years, Guzhen Town has focused on highlighting the characteristics and advantages of the lighting industry, choosing the right core and driving the transformation and upgrading of the industry with innovation.

Intellectual property is a key part of the innovation-driven lighting industry. Guzhen Town implements the strategy of strengthening the town with intellectual property rights, adhering to the concept of "driving design with intellectual property, driving brand innovation with design, and driving industrial development with innovation" to shape the "Guzhen Lighting" area brand. In 2011, it was the first in the country to set up the "China Zhongshan (Lighting) Intellectual Property Rapid Protection Center" at the town level, built the "Guzhen Platform" for the patent declaration and authorization confirmation functions of the State Intellectual Property Office, and established the intellectual property administrative and judicial rights protection mechanism. The "ancient town model" has greatly shortened the patent application for lighting design from one year to 10 working days. From 2011 to 2017, the number of patent applications and authorizations in the town reached 23,261 and 18,157 respectively. In the past 4 years, the number of applications and authorizations ranked first in the city, and innovation has become common in Guzhen Town.

Guzhen Town Productivity Promotion Center has 29 public innovation service entities under its jurisdiction, including a lighting industry development service platform with functions such as R&D and design, testing and certification, financial services, intellectual property rights protection, information release, business services, and brand incubation. By building a systematic scientific and technological innovation service platform, it has effectively promoted the gradual transformation of the Guzhen lighting industry from extensional growth to connotative growth, and expanded from manufacturing to R&D and marketing, making Guzhen entrepreneurship and innovation endless.


Hold the Lighting Culture Festival to develop the lighting creative economy


Today, the development of the lighting industry has changed from "industrial manufacturing" to "artistic creation". The lighting culture is a unique resource of the lighting economy. Only by insisting on creativity and culture can a unique industrial comparative advantage be formed.

Guzhen Town holds a Lighting Culture Festival at the same time as the annual Autumn Lighting Fair. With the display method of "fashion show", the lamps are converted into lighting scene display in the way of "light show", so that the ancient town of Lighting Capital can directly enter the eyes of consumers around the world. Improve the popularity of the "Guzhen Lighting" popular brand. At the same time, with the lighting culture as the starting point, more cultural connotations have been injected into the industry and the city.

Liu Jianhui, Secretary of the Party Committee of Guzhen Town, said that the lighting culture festival held in Guzhen Town aims to stimulate the endogenous power of the global lighting industry, increase the public's attention to the lighting industry as a creative economy, and attract a group of industry designers and distributors from around the world to Zhongshan. The ancient town brings a variety of creative lighting cultures, drives the development of industrial design, production, engineering lighting and other fields, and jointly interprets the story of the lighting creative industry.

The Guzhen Lighting Fair and the Lighting Culture Festival have become the bronzing business cards for the promotion of the regional brands of "Zhongshan Lighting". Liu Jianhui, Secretary of the Party Committee of Guzhen Town, said that Guzhen will take lighting culture as the core, effectively expand the overall scale of industrial tourism, and further promote the concept of characteristic towns in government decision-making, enterprise business, cultural innovation and other fields, and create a star lighting characteristic small town. town.