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In the second half of 2017, where should LED lighting companies head?

Release time:

Feb 07,2025

The lighting industry will develop towards intensification and branding. In the first half of this year, in terms of channels, Haier's subsidiary, Xiaoguanjia Smart Lighting, has continuously strengthened its offline store construction, opening more than 200 new outlets. They have supported these stores through aspects such as "products, store construction, marketing, and training," establishing a good market reputation. In terms of products, Xiaoguanjia adheres to the strategy of "no interaction, no product," continuously interacting with users to iteratively upgrade to Smart Lighting 2.0, achieving multi-light linkage and providing users with higher quality lighting solutions. Currently, in the home appliance industry, the "Internet of Things" has become a mainstream trend, and smart lighting will become...

The lighting industry will develop towards intensification and branding.

In the first half of this year, in terms of channels, Haier's Xiaoguanjia smart lighting has continuously strengthened the construction of offline stores, opening more than 200 new outlets, and providing store support in areas such as "products, store construction, marketing, and training," establishing a good market reputation; in terms of products, Xiaoguanjia adheres to the strategy of "no interaction, no product," continuously interacting with users to iteratively upgrade to smart lighting version 2.0, achieving multi-light linkage and providing users with higher quality lighting solutions.

Currently, in the home appliance industry, the "Internet of Things" has become a mainstream trend, and smart lighting will become an important "smart connector" in the home appliance IoT. In the future, smart lighting will work together with smart home appliances to create a fully intelligent home living scene. Therefore, I believe that smart lighting will be the development trend of the future. At present, smart lighting faces issues such as non-unified industry standards and unclear smart positioning. True smart lighting is not simply about remote control via mobile phones; rather, it is "light follows people," requiring no complex operations, with lights automatically adjusting brightness and color according to living scenarios.

Regarding the recently released "2016 Top 100 List," I believe that the quality and scale of the shortlisted companies have significantly improved, and the LED lighting industry is still in a rapid growth phase. The "Top 100 List" shows that the lighting industry is developing towards a user-centered branding and intelligence direction. In the future, the lighting industry will definitely develop towards intensification and branding, just like the home appliance industry. The "Top 100 List" also indicates that the development trend of the LED lighting industry is overall positive, and in the coming years, many companies will experience "geometric" scale expansion.

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How will the lighting industry develop in the future under the internet?