In the second half of 2017, where should LED lighting companies go?
The lighting industry will develop towards intensification and branding. In terms of products, the small butler adheres to the strategy of "no interaction, no product", and iteratively upgrades the intelligent lighting version 2.0 through continuous interaction with users to achieve multi-light linkage , to provide users with better lighting solutions. At present, in the home appliance industry, "Internet of Things" has become the mainstream trend, and intelligent lighting will become
The lighting industry will develop in the direction of intensification and branding
In the first half of this year, in terms of channels, Haier's Xiaoguanjia Smart Lighting continued to strengthen offline store construction, opened more than 200 new outlets, and provided store support through "products, store building, marketing, training" and other aspects, establishing a good reputation. In terms of products, the small butler adheres to the strategy of "no interaction, no product", and through continuous interaction with users, iteratively upgrades the version 2.0 of intelligent lighting, realizes the linkage of multiple lights, and provides users with better lighting solutions.
At present, in the home appliance industry, the "Internet of Things" has become the mainstream trend, and smart lighting will become an important "smart connector" for the home appliance Internet of Things. In the future, smart lighting and smart home appliances will create a whole-house smart home life scene. Therefore, I think smart lighting will be the future development trend. At present, there are problems such as inconsistent industry standards and unclear intelligent positioning in smart lighting. The real smart lighting is not a simple form of remote control with a mobile phone, but "light moves with people" without complicated operations. Automatic dimming toning.
Regarding the "2016 Top 100 List" released recently, I think the quality and scale of the shortlisted companies have greatly improved, and the LED lighting industry is still in a period of rapid growth. Through the "Top 100 List", it can be seen that the lighting industry is developing in the direction of user-centered branding and intelligence. In the future, the lighting industry will definitely develop in the direction of intensification and branding, just like the home appliance industry. Through the "Top 100 List", we can also see that the overall development trend of the LED lighting industry is improving, and in the next few years, many companies will expand in a "geometric" scale.